Vision and strategy

A fascinatingly different travel experience

«The RhB is the most attractive, innovative and high-performance Alpine railway.»

The company's administrative and management boards have created the Strategy 2030 initiative in an effort to make this vision come true. The RhB's fleet of rolling stock is in urgent need of renewal. The corresponding programme of modernisation will be used in the coming years to increase productivity to a significant extent. This underlines the RhB's role as both a responsible employer and a vital part of the public transport in the tourist canton of Graubünden.

Overarching objectives

  • We have more and enthusiastic customers.
  • We increase the attractiveness of Graubünden.
  • We are efficient and economical.

Strategic thrusts

  • Offer improvement and production optimization.
  • Product development and development of new markets and customer groups.
  • Modernisation, standardisation and development of the fleet, infrastructure and areas.
  • Promotion of sustainability, diversity and digital change.