Moving RhB forward
The RhB serves the Swiss Canton of Graubünden, while fascinating visitors from around the world. The vision expressed by the strapline "a fascinatingly different way to travel" involves the efficient management of passenger traffic, the introduction of new rolling stock and products and services designed to attract.
The RhB's vision, as expressed by the strapline "a fascinatingly different way to travel", involves the efficient management of passenger traffic, the introduction of new, up-to-date rolling stock and attractive products and services; all designed to strengthen the brand, improve the experience and express commitment. The company's administrative and management boards have created the Strategy 2020 initiative in an effort to make this vision come true. The RhB's fleet of rolling stock is in urgent need of renewal. The corresponding programme of modernisation will be used in the coming years to increase productivity to a significant extent. This underlines the RhB's role as both a responsible employer and a vital part of the tourist sector of the Swiss Canton of Graubünden.
The roll-out of this programme will involve the adoption of the following strategic measures, among others:
Five modern ALLEGRA railcars have been enhancing the RhB's image since 2013 on the line between Schiers and Thusis.