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Vision and strategy

A fascinatingly different travel experience

«The RhB is the most versatile, attractive, high-performance Alpine railway. It is financially sound and is developing sustainably.»

The company's administrative and management boards have created the Strategy 2020 initiative in an effort to make this vision come true. The RhB's fleet of rolling stock is in urgent need of renewal. The corresponding programme of modernisation will be used in the coming years to increase productivity to a significant extent. This underlines the RhB's role as both a responsible employer and a vital part of the tourist sector of the Swiss Canton of Graubünden.

Strategic thrusts

  • Increase the demand and win more customers
  • Renew the infrastructure and modernise the rolling stock
  • Increase efficiency and safety
  • Develop and extend the timetable
  • Investigate further markets / develop sidelines and take over other contractors
  • Encourage positioning, innovation, digitalisation and sustainability