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Mission and strategy

A fascinatingly different way to travel

The RhB serves the Swiss Canton of Graubünden, while fascinating visitors from around the world. The vision expressed by the strapline "a fascinatingly different way to travel" involves the efficient management of passenger traffic, the introduction of new rolling stock and products and services designed to attract.

Mission – about us

  • We serve the Swiss Canton of Graubünden, while fascinating visitors from around the world.
  • We operate a customer-friendly railway, where the accent is always on safety, cleanliness and punctuality.
  • We concentrate on a clearly defined geographical core area, the Swiss Canton of Graubünden, where we proactively influence the way in which public transport services are offered.
  • We operate as a reliable and sustainable enterprise for our customers, public-sector partners, employees and associates alike.
  • We also contribute to the development of Graubünden's tourist sector.

Strategy 2020 – a fascinatingly different way to travel

The RhB's vision, as expressed by the strapline "a fascinatingly different way to travel", involves the efficient management of passenger traffic, the introduction of new, up-to-date rolling stock and attractive products and services; all designed to strengthen the brand, improve the experience and express commitment. The company's administrative and management boards have created the Strategy 2020 initiative in an effort to make this vision come true. The RhB's fleet of rolling stock is in urgent need of renewal. The corresponding programme of modernisation will be used in the coming years to increase productivity to a significant extent. This underlines the RhB's role as both a responsible employer and a vital part of the tourist sector of the Swiss Canton of Graubünden.

Strategic measures
The roll-out of this programme will involve the adoption of the following strategic measures, among others:

  • Rolling-stock replacement as a means of improving productivity
  • Making the Retica 30 expansion initiative a reality
  • Repositioning of the line's star product: the Glacier Express
  • Customised good services
  • Continued exploitation of property assets
  • Assured maintenance of infrastructure
  • Assured future and proper maintenance of the Vereina car transporter
  • Full concentration on energy efficiency
  • Aspire to being an attractive employer
    ALLEGRA-Stammnetztriebzug

    Five modern ALLEGRA railcars have been enhancing the RhB's image since 2013 on the line between Schiers and Thusis.